Why a Mascot Should Be Included in Your Marketing Strategy?

The success of any business heavily depends on identity and brand recognition. Well designed costumes and mascots could help you express your corporate identity in a better manner as it gives your brand an interactive personality. This interactivity element plays a very important role in connecting with your customers. Mascots bring your brand to life and help the customer connects better.

Here are some of the reasons why mascot should be part of your marketing strategy:

Brings Spirit to Life

Visual correlation, that too in three dimensions, makes the deepest possible impact on memory field. A mascot design with a specific look and color combination helps you create a visual correlation with the perceptual field of your customers. The subtle messaging in a fun mood is considered as most impactful. The story it expresses remains in the memory of your customer for a longer period.

Engagement

In a highly competitive marketplace, it is tough to get attention and moving it to the engagement level is even more challenging. Mascot helps you get the desired attention and breaks the engagement barrier. Mascot costumes in particular style help you engage with the customer in a better manner and build a strong bond.

Cost Matters

If you compare the money that goes in digital, electronic and other marketing channels the cost of mascots are very minimal. This becomes more cost-effective when you measure the impact factor. People love your mascot and on the other hand, resist messaging on other platforms.

Digital Presence

It is not just about the real world, your mascot gives you an amazing pool of content to be shared on social media platforms. You can share images, videos of mascots and gain good traction in social media space. Since it helps you trigger the memory, it works effectively in mobilizing consumers in your direction.

A well-designed mascot costume with a story helps you communicate your organizational and brand message effectively. However, you need to focus on the design aspect as this should convey a certain message. You have to be very particular about color combinations; it should match with your corporate identity. Make your mascot visible everywhere, especially at community events so that people could correlate with it in some context.